It’s too late maybe you realize that while you have increased your traffic, your sales have not reaped the benefits. You may even be asked how could instead be? However, SEO is not only supposed to help you increase traffic to your site but also to improve your conversion rate.
The answer may lie in your SEO metrics. What you may not want to keep. There is a lot of information in the metrics needed to increase traffic and conversion rate.
Keep reading to learn about 8 metric to measure the success of your SEO!
1. Rating keywords
Just because you have already published content keyword does not mean you are done with keywords. It is important to know how well the keywords you select a rating and if you rank for new keywords.
The keywords that rank high last year might not get traffic this year. It is important to pay attention to this so that you can edit the content as long to silence by updating keywords.
This is why it is also important to choose the right keywords for your content.
2. organic search traffic
To get a clear picture and understanding of how well your overall SEO performance, you must measure your organic traffic. Organic search traffic is one of the most accurate measurements to be tracked because of the increased traffic directly related to your SEO efforts.
Because of how accurate measurement, it is easy to determine when your SEO strategy to work (when you see an increase in traffic) and when not (when you see a decrease in traffic). This allows the necessary adjustments to be done to increase traffic.
3. slow load time
53% of mobile phone users abandon a site that takes more than three seconds to load. Wild when it is considered that more than half of all Internet users are mobile users.
Having a web site with a slow load time automatically turn on more than half of your potential customer base. It is important to analyze how fast your pages load and have a plan in place should begin to slow load time.
For things like slow load time and link creation strategy, it may be worthwhile to hire an SEO specialist or digital marketers to help. Digital marketers like Benjimarketing.com can provide expert advice and guidance on the best way to grow your business through digital marketing.
4. Time spent on pages
How long visitors spend on your site helps determine how well your site performs. For example, the longer someone stays on your site, the more they have to like your content.
However, it is important to consider the type of page that you read the measurement. 30 seconds will be perfect for a landing page with a high conversion rate, but terrible for long-form blog posts.
Knowing how long a visitor spent on your pages also helps determine which pages are not performing very well and potentially why.
5. Click Level
Click rates (CTR) refers to how often a potential visitor managed to click a link and make it to your website. Understanding your CTR can help determine how successful your PPC (pay per click) or SEO strategy.
You can also determine why a particular link with underperforming see your success page and compare the two. SEO helps you to rank high on the SERP, however, it does not mean that when your content does not generate any traffic.
6. The quality and quantity of backlinks
Pay special attention to link building strategies with your backlink measure for quality and quantity. Know when you are not generating backlinks again and start working to find out why.
Backlink provide domain authority and if google backlinks to the cookie monster would be his cookies. However, as any connoisseur of only high quality will do. So of course, you just want high quality backlinks.